Large national brands have become ingrained in professional-level sports. With fans' strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more.
But sports sponsorship isn't just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports organizations. Some consider their sponsorship a charitable contribution and others, a form of advertising. Either way, it's a mutual relationship that pays off for the sponsor and the team.
Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, company name on uniforms, etc. Through a sponsorship, a company's brand will be in front of the youth sports market of parents, coaches, program organizers, players and fans.
Player participation fees cover the majority of the costs of a youth sports program but support from sponsors provides additional resources which can help keep participation fees low. With lower fees, more families are able to afford to sign up and that means more children being able to receive the many benefits of sports.
Although sponsorship package costs vary, they commonly range from a few hundred to a few thousand dollars. When comparing the cost of other marketing outlets, youth sports sponsorships can be a great value and a smart option to include into the marketing mix.
Companies that sponsor youth sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business' current and future patrons.
Chattanooga FC Academy is a registered nonprofit group. Businesses can get a tax break for making a charitable donation. Check with your tax adviser. That is just another added benefit of sponsoring youth sports.
We know $500 from a local company goes a long way to offset the rising costs of sports. But what the company may find is that their sponsorship also goes a long way to strengthen the bond between their brand and their community.
Chattanooga FC Academy would like to thank Chattanooga Center for Sports Medicine & Orthopaedics, MPL Construction, EPB, CHI Memorial, and Zack England Attorney at Law for their financial gifts to support youth soccer.
If your business is interested in partnering, email firstname.lastname@example.org to learn about limited opportunities available.
Adapted from National Alliance on Youth Sports